The bra project

CHALLENGE

Finding the perfect fitting bra is challenging due to diverse body shapes, comfort vs. support needs, and lack of sizing standardisation.

GOAL

The ‘Thebraproject.co.nz’ aimed to collect measurements of female breasts to develop the perfect fitting bra. I worked alongside the project team who conducted the literature review and interviews to determine how the female breast should be measured and how the data can be transformed to develop a good-fitting bra.

SOLUTION

I developed several illustrations that explain the different measurements that women have to do. The illustrations and website instructions were tested with participants and adjusted accordingly to make sure that the instructions were easy to understand.